This is a vinyl overlay on an existing sign in downtown Iowa City. The client is opening a seasonal Christmas shop and wanted a quick, affordable, yet distinguished look. We printed the logo on white vinyl and applied it directly over the panel that was already there. The result was a clean-looking piece of advertising that should catch the eye of shoppers passing by. The customer was really pleased with how the sign looked: Brighter and more updated. An overlay like this one is a good solution for short-term or long-term signage. Once the season is over, we can remove the vinyl overlay or simple put another one over the old.